Canalytics gives brands the evidence layer the rest of consumer products takes for granted: every SKU scored by effect from its actual chemistry, portfolio gaps and overlaps made visible, marketing claims validated against what is in the jar, and every customer matched to the product that will deliver.
Brand decisions have been made without the molecular evidence every other modern category relies on. Canalytics replaces each of those decisions with chemistry-grounded intelligence supported by a robust study database.
SKUs developed on naming conventions and intuition, without chemistry-level effect documentation. Portfolio gaps and overlaps that are difficult to see without a scored framework. Marketing claims that are hard to substantiate to buyers and budtenders. Customers at risk of churning when a reorder delivers different chemistry under the same label.
Every product scored 0 to 10 across all therapeutic and adult use effects. Every message scored against chemistry-validated personas. Every claim supported by a robust study database. Product lines built to documented demand before the first batch is produced.
"This product scores 8.7 on Calm, 7.9 on Worry Reduction and matches 91% to the Calm-Seeking Professional." That is a sentence you can put in front of a buyer, a budtender and a customer.
Everything a brand needs to develop, position, market and sell products by their documented effects
Upload or photograph COAs from any certified lab and every product in your portfolio is scored across all therapeutic and adult use effects and mapped to receptor pathways. You finally know, with evidence, what each product does and who it is right for.
An automated, multi-chapter audit of your entire line: inventory strength, product evaluation, effect coverage, quality, optimization, customer targeting, competitive analysis and forward recommendations. See which SKUs duplicate each other, which fill gaps competitors miss, and which the chemistry says the market is ready for.
Specify the cannabinoid and terpene ratios you want — or start from a Canalytics-licensed designer profile reverse-engineered from clinical research — and Plant Match searches your breeding partners, cultivator inventory and the wider genetic library for the genetics whose chemovar profile most closely matches the target. Launch SKUs grounded in documented chemistry before production starts.
Score every piece of content across multiple dimensions against chemistry-validated buyer personas before it ships. Rewrite for tone, clarity and persuasion, generate multi-platform campaigns in minutes, and anchor every claim to the actual chemistry of the product so the message can be substantiated.
On your direct-to-consumer site, every in-stock product gets a personalized match score and the catalog re-sorts as the customer's needs change. Counter-effect filtering, a natural-language product finder, a 24/7 AI Chat Assistant trained on Canalytics' proprietary research of over 10,000 studies, and time-of-day smart carts turn browsing into finding.
Score every incoming batch against the effect profile your customers expect and catch chemistry drift before it reaches the shelf. Protect the reputation of each SKU by making sure the product with the same name delivers the same experience.
No other segment uses as much of the Canalytics suite. The platforms cover the full brand lifecycle on one unified data layer, so a genetic sourced in Plant Match flows into the Audit, the Shop and the marketing engine without re-entry.
The full-spectrum audit report that replaces the quarterly business review, run against your own COAs and sales records.
Strain comparison, effect search, personas and B2B procurement for sourcing inputs.
Multi-dimensional content scoring, persona alignment, rewriting and the campaign builder.
Effect-based ecommerce with personalized match scores, counter-effect filtering and AI Chat Assistant support.
Open a clinically positioned product line with per-condition scoring and contraindication analysis.
Search genetic libraries for chemovars matching a target cannabinoid and terpene profile, including licensed designer profiles from Canalytics research.
The value shows up where brand margin is actually made and lost
Every competitor can say "relaxing." Only a brand running Canalytics can show a scored effect profile, a receptor-level rationale and the studies behind it. That is the difference between a claim a retail buyer nods at and one they act on, and it is the foundation for premium positioning that holds.
Customer lifetime value is decided by whether the first product worked. When every customer is matched to the product that delivers the effect they wanted, and steered away from the ones that will not, disappointment and returns fall and repeat purchase rises. For a direct-to-consumer brand this is the single largest lever available.
Product development stops being a bet. A brand that specifies the target profile first, sources genetics documented to match it, and validates each batch against it spends its R&D and launch budget on SKUs the market is shown to want, not on discovering after launch which ones it did not.
Redundant SKUs tie up working capital, dilute marketing spend and confuse buyers. The audit shows precisely which products overlap in effect coverage, which gaps are unfilled, where pricing power sits and where it does not. Consolidate with confidence and redirect resources to the products doing the work.
From the COAs you already have to a scored, strategized, sellable portfolio
Upload PDF COAs or photograph them directly from any certified lab for every product in your portfolio. Canalytics parses the full cannabinoid and terpene profile from each, in batch.
The Canalytics engine scores every product across all effects against 10,213+ peer-reviewed studies and maps receptor pathways. Every score is supported by a robust study database.
Get the full-spectrum audit, chemistry-validated buyer personas, gap and redundancy analysis, price elasticity, revenue simulation and forward recommendations for your line.
Search genetic libraries by chemovar target in Plant Match, score and ship campaigns through Promote, and deploy effect-based matching on your ecommerce with Shop. Every outcome feeds back into your data foundation.
Every engagement produces documents and tools your team can act on the same day
Every product Canalytics analyzes is scored across 30 therapeutic and adult use effects on a 0 to 10 scale, from the full cannabinoid and terpene fingerprint in its COA. This is the shared vocabulary that lets a breeder target an effect, a dispensary sort a shelf by it, a marketer write to it, and a clinician recommend against it.
Condition-relevant effects scored from receptor-level pharmacology, so clinical positioning and evidence-aligned recommendations rest on science.
Experience-relevant effects that predict how a product actually feels, so customers can shop by outcome instead of by strain name and THC percentage.
Beyond the effects shown above, Canalytics scores 17 additional therapeutic and adult use effects on every product, delivering the most complete effect profile in the industry and the depth needed to filter for what a customer wants and against what they want to avoid.
Every effect is quantified, not described. Products become sortable, comparable and rankable against any target.
Find high Calm and low Couchlock, or Focus without Anxiety. Score for the effects wanted and against the effects to avoid.
Cannabinoids and terpenes mapped to CB1, CB2, TRPV1, 5-HT1A, PPARγ, opioid μ and more, so scores rest on mechanism.
Every score is supported by a robust study database of peer-reviewed research. No black box.
Build product lines on evidence, market on chemistry and match every customer to a product that delivers.
Start with the Portfolio Audit against your existing line. It produces immediate, defensible strategic intelligence and reveals exactly where the wider suite delivers the most leverage for your brand.