Brand Services
Canalytics gives brands the evidence layer the rest of consumer products takes for granted: every SKU scored by effect from its actual chemistry, portfolio gaps and overlaps made visible, marketing claims validated against what is in the jar, and every customer matched to the product that will deliver.
From "We think this product helps with stress" to proof
Brand decisions in cannabis get made without the molecular evidence every other modern category treats as basic. Canalytics replaces each of those decisions with something you can show.
The Status Quo
SKUs developed on naming conventions and intuition, without chemistry-level effect documentation. Portfolio gaps and overlaps that are difficult to see without a scored framework. Marketing claims that are hard to substantiate to buyers and budtenders. Customers at risk of churning when a reorder delivers different chemistry under the same label.
With Canalytics
Every product scored 0 to 10 across all therapeutic and adult use effects. Every message scored against personas built from real chemistry. Every claim supported by a robust study database. Product lines designed against documented demand before the first batch is made.
"This product scores 9.2 on stress relief, 8.7 on calm, 7.9 on worry reduction, and matches 91% to the Stress Relief and Calming persona." That is a sentence you can say to a buyer, a budtender and a customer, and have all three believe you.
Comprehensive Brand Solutions
Everything a brand needs to develop, position, market and sell products by what they actually do.
Product Effect Analysis
Upload or photograph lab report COAs from any certified lab. Every product in your portfolio comes back scored across all therapeutic and adult use effects, and the analysis includes an understanding of the receptor pathways behind them. You finally know, with evidence, what each product does and who it is right for.
Portfolio Strategy Audit
An automated, multi-chapter audit of your whole line: inventory strength, product evaluation, effect coverage, quality, optimization, customer targeting, competitive position and what to do next. See which SKUs duplicate each other, which ones fill a gap your competitors have missed, and which products the chemistry says the market is ready for.
Effect-Based Product Development
Name the cannabinoid and terpene ratios you want, or start from a Canalytics designer profile reverse-engineered from clinical research. Plant Match then searches your breeding partners, your growers' inventory and the wider genetic library for the genetics that come closest. You launch SKUs built on documented chemistry, before production starts.
Marketing Intelligence
Score every piece of content against chemistry-backed buyer personas before it ships. Rewrite for tone, clarity and persuasion. Build multi-platform campaigns in minutes. Anchor every claim to the actual chemistry of the product, so you can stand behind it.
Customer Matchmaking
Shoppers name an effect, mood or activity, every product in stock gets a personal match score, and the catalog re-sorts around them. Counter-effect filtering, a plain-English product finder, a 24/7 chat assistant trained on 10,000+ studies, and a time-of-day smart cart. Browsing turns into finding.
Batch Consistency & Quality Assurance
Score every incoming batch against the profile your customers expect, and catch chemistry drift before it reaches a shelf. The product with your name on it delivers the same experience every time.
Six Apps Rated a Perfect Fit for Brand Operators
No other segment uses as much of the Canalytics suite. The apps cover the full brand lifecycle on one unified data layer, so a genetic sourced in Plant Match flows into the Audit, the Shop and the marketing engine.
Audit
The full-spectrum audit report that replaces the quarterly business review, run against your own lab report COAs and sales records.
Business
Strain comparison, effect search, personas and B2B procurement for sourcing inputs.
Marketing
Coming SoonMulti-dimensional content scoring, persona alignment, rewriting and the campaign builder.
Shop
Effect-based ecommerce with personalized match scores, counter-effect filtering and Canalytics Chat Assistant support.
Cannabis Clinical Suite
Coming SoonOpen a clinically positioned product line with per-condition scoring and contraindication analysis.
Plant Match
Search genetic libraries for chemovars matching a target cannabinoid and terpene profile, including licensed designer profiles from Canalytics research.
Plug Into the Stack You Already Run
Connect your POS, ecommerce, and API systems in minutes. Nothing to replace. Nothing to export by hand.
Dutchie
POS, Ecommerce & PaymentsConnect your Dutchie account and put your menu, inventory and sales data to work across every Canalytics app.
Canalytics
Jane
Sweed
Cova
Meadow
BioTrack
Alpine IQ
Connect
Authorize your existing account in a few clicks.
Sync
Inventory, product and sales data flow in automatically.
Analyze
Insights go live across your Canalytics tools.
Running a platform not listed? Ask about a custom integration
What Canalytics Delivers for Brands
The value shows up where brand margin is actually made and lost
Differentiate on Evidence, Not Adjectives
Every competitor can say "relaxing." Only a brand running Canalytics can show a scored effect profile, a receptor-level rationale and the studies behind it. That is the difference between a claim a retail buyer nods at and one they act on, and it is the foundation for premium positioning that holds.
Earn the Second Purchase
Customer lifetime value is decided by whether the first product worked. When every customer is matched to the product that delivers the effect they wanted, and steered away from the ones that will not, disappointment and returns fall and repeat purchase rises. For a direct-to-consumer brand this is the single largest lever available.
Launch Products That Are Built to Hit a Need
Product development stops being a bet. A brand that specifies the target profile first, sources genetics documented to match it, and validates each batch against it spends its R&D and launch budget on SKUs the market is shown to want, not on discovering after launch which ones it did not.
Stop Paying for Portfolio Bloat
Redundant SKUs tie up working capital, dilute marketing spend and confuse buyers. The audit shows precisely which products overlap in effect coverage, which gaps are unfilled, where pricing power sits and where it does not. Consolidate with confidence and redirect resources to the products doing the work.
How It Works
From the lab report COAs you already have to a scored, strategized, sellable portfolio
Add Your Lab Report COAs: Upload or Photograph
Upload PDF lab report COAs or photograph them directly from any certified lab for every product in your portfolio. Canalytics parses the full cannabinoid and terpene profile from each, in batch.
Proprietary Effect Scoring
The Canalytics engine scores every product across all effects against 10,213+ peer-reviewed studies and maps receptor pathways. Every score is supported by a robust study database.
Receive Portfolio Intelligence
Get the full-spectrum audit, chemistry-validated buyer personas, gap and redundancy analysis, price elasticity, revenue simulation and forward recommendations for your line.
Develop, Market and Match
Search genetic libraries by chemovar target in Plant Match, score and ship campaigns through Marketing, and deploy effect-based matching on your ecommerce with Shop. Every outcome feeds back into your data foundation.
Concrete Deliverables, Not Dashboards You Have to Interpret
Every engagement produces documents and tools your team can act on the same day
- 01Full effect score profile and receptor map for every SKUREADY
- 02Portfolio Audit Report with executive summaryREADY
- 03Effect coverage gap and SKU redundancy analysisREADY
- 04Chemistry-validated buyer personas built from your actual productsREADY
- 05Price elasticity analysis and revenue impact simulationREADY
- 06Forward product and portfolio recommendationsREADY
- 07Target chemovar specifications and ranked genetic matches for new productsREADY
- 08Marketing content scored across multiple dimensions with persona-aligned rewritesREADY
- 09Effect-based product matching deployed on your own ecommerceREADY
- 10Batch-to-batch consistency verification against each SKU's profileREADY
Scored on What It Actually Does
Every product Canalytics analyzes is scored across 13 therapeutic and adult use effects on a 0 to 10 scale, from the full cannabinoid and terpene fingerprint in its lab report COA. This is the shared vocabulary that lets a breeder target an effect, a dispensary sort a shelf by it, a marketer write to it, and a clinician recommend against it.
Therapeutic Effects Analyzed
Condition-relevant effects scored from 10,000 studies and receptor-level pharmacology, so clinical positioning and evidence-aligned recommendations rest on science.
Adult Use Effects Analyzed
Experience-relevant effects that predict how a product actually feels, so customers can shop by outcome instead of by strain name and THC percentage.
Plus 17 Additional Effect Categories
Version 2 of the Canalytics effect analysis engine will add 17 more effect categories to the 13 available today.
0 to 10 Scale
Effects are measured, not described. That makes products sortable, comparable and rankable against any set target.
Counter-Effect Filtering
Find high calm with low couchlock, or focus without sleepy effects. Score for what you want and against what you do not.
Receptor-Level Mapping
Cannabinoids and terpenes mapped to CB1, CB2, TRPV1, 5-HT1A, PPARγ, opioid μ and more, so scores rest on mechanism.
Robust Study Database
Every score is supported by a robust database of peer-reviewed studies and every calculation traceable. No black box analysis.
Ready to Elevate Your Brand?
Build product lines on evidence, market on chemistry and match every customer to a product that delivers.
Recommended Starting Point
Start with the Portfolio Audit against your existing line. It produces immediate, defensible strategic intelligence and reveals exactly where the wider suite delivers the most leverage for your brand.